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01 · Marketing

Campaign results at the mall in ringgit, not just footfall

The question

After each campaign, the mall's marketing team can report the footfall, but not what tenants sold because of it.

What Anycomp Mall does

Anycomp Mall records the bill total at every redemption, holds back a control group from the shopper list it builds, and reports the lift in ringgit, tenant by tenant.

What the team sees

  • The bill total behind every redemption recorded as a sales row
  • Campaign members compared with a control group that received nothing
  • Sales lift by tenant, ready for the GM and the tenant meeting

02 · Marketing

Tenants at the mall paid back for vouchers, on time

The question

A tenant at the mall calls marketing: last month's campaign vouchers are still unpaid, and they are thinking twice about the next one.

What Anycomp Mall does

Anycomp Mall records every voucher redeemed by QR at the tenant's till, with no POS change, totals each tenant's claim for finance to approve each cycle, and accepts paper vouchers by serial, each one once.

What the team sees

  • Every voucher redeemed by QR at the till and recorded against the tenant
  • Each tenant's claim totalled automatically, ready for finance to approve and pay
  • Paper vouchers claimed by serial, each one once, with a photo

03 · Marketing

Receipts at the mall checked in seconds, not by eye

The question

Across many malls, spend-and-win campaigns stall in the same place: receipts waiting for someone to check them by eye.

What Anycomp Mall does

Anycomp Mall reads each receipt, checks it against the campaign rules, links suspected duplicates and gives every rejection a clear reason, so staff review only the receipts that need a person.

What the team sees

  • Receipts captured at the counter or by web link, read and checked automatically
  • Suspected duplicates linked to the original before a gift is handed over
  • A clear reason on every rejection, and a review queue for the rest

04 · Marketing

The mall's A&P fund: spent, committed and left

The question

Halfway through the year, could the mall's marketing team say how much of the A&P fund is spent, how much is committed, and what is left?

What Anycomp Mall does

Anycomp Mall holds the A&P fund against every planned campaign and event, commits voucher costs when they are issued, and stops a promotion when it reaches its budget.

What the team sees

  • Levy income against planned campaigns and events, with the balance carried forward
  • Voucher costs committed at issue, actual at redemption, released at expiry
  • Promotions that stop at their budget, with shares for tenants and partners

05 · Marketing

Turn the mall's footfall into members the team can reach

The question

Of the shoppers who visit the mall each month, how many could the team send a campaign to tomorrow?

What Anycomp Mall does

Anycomp Mall lets shoppers join at any tenant's till by QR, credits the tenant that recruited them, and adds a member card to Apple or Google Wallet, with nothing to download.

What the team sees

  • Sign-up by QR at any tenant's till or at the information counter
  • Each tenant credited for the members it recruits
  • A member card in Apple or Google Wallet, with nothing to download

06 · Marketing

A shopper app for the mall, with loyalty built in

The question

The mall could reward every regular shopper for what they spend, and finally see who they are.

What Anycomp Mall does

Anycomp Mall provides the Shopper CRM with a branded shopper app in the mall's name: receipt scanning, points spent as a discount at tenant tills, map and events, and a Wallet card for shoppers who never download.

What the team sees

  • A branded the mall app with points, receipt scanning, map and events
  • Points spent as a discount at tenant tills by QR, with no POS change
  • Every member's visits and spend in the Shopper CRM, ready for the next campaign

07 · Marketing

Every the mall promotion, sent personally to the right shoppers

The question

When the mall launches a new event or promotion, there is usually no way to tell each shopper about it personally, by WhatsApp or email.

What Anycomp Mall does

Anycomp Mall keeps a shopper list with consent, groups shoppers by what they buy and how often they visit, and sends each group its own offer by WhatsApp, email or SMS.

What the team sees

  • A shopper list with consent, built from sign-ups at tenant tills, the counter and campaigns
  • Personal offers by WhatsApp, email and SMS, by group, with a cap on how often anyone hears from the mall
  • Redemptions and sales per send, measured against a group that received nothing
Centre manager between meetings in the management office.

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