01 · Marketing
Campaign results at the mall in ringgit, not just footfall
The question
After each campaign, the mall's marketing team can report the footfall, but not what tenants sold because of it.
What Anycomp Mall does
Anycomp Mall records the bill total at every redemption, holds back a control group from the shopper list it builds, and reports the lift in ringgit, tenant by tenant.
What the team sees
- The bill total behind every redemption recorded as a sales row
- Campaign members compared with a control group that received nothing
- Sales lift by tenant, ready for the GM and the tenant meeting
