Messages go only to members who consented.
Consent and its date are kept per channel under the Personal Data Protection Act 2010 (JPDP), and a withdrawal takes effect at once.
Writes to Consent, Member
One member base across every mall in the group.
Shopper CRM, Loyalty & Mall App keeps each member’s consent, points, vouchers and receipts in one record, with the mall directory, parking payment and WhatsApp notices in the same app.
Anycomp Mall · Shopper CRM
Shoppers, all malls
248,310 members
Consent recorded for 96%
PDPA consent recorded
238,378
Points redeemed this month
1,206,400
Campaign sent, Raya week
41,280 members
Shopper CRM · WhatsApp
18:20Raya notice sent to consented members
Status:GTO & Tenant SalesGroup Mall Centre
Centre A, main atrium
What Shopper CRM, Loyalty & Mall App achieves.
Four results the operator sees in the first year, each written to the same record.
Shopper CRM
Campaign sales, Raya week
RM 1,284,600.00 in sales
Raya voucher, RM 20.00
8,912 used
Double points, food court
Running
Parking rebate, weekend
Ended
4 malls, one member base
Points and vouchers work in every mall of the group.
One member account earns and redeems across all malls, and receipts are checked before points are issued.
Writes to Points, Receipt
Campaign sales are measured, not estimated.
Member receipts link each campaign to the sales it produced, by tenant and by mall.
Writes to Campaign, Sales
Shoppers find stores and pay for parking in one app.
The digital directory, wayfinding and parking payment sit in the mall app, with WhatsApp for notices.
Writes to Directory, Parking payment
1 / 4
Works with these systems.
Each writes to the same record, so nothing is re-keyed between teams.
GTO & Tenant Sales · March
186 tenant sales files checked
Status:GTO & Tenant Sales
Checked tenant sales show what each campaign did for the tenants.
See GTO & Tenant Sales
Partner Marketing · L1-08
Promotion booked by Selasih
Status:
Group Mall Centre · 4 malls
Weekly member report sent
Status:Questions about Shopper CRM.
Answers to the questions asked most often in the first call.
Shopper CRM · Raya week
8,912 vouchers redeemed in 4 malls
Status:Can an existing loyalty programme be moved across?
Yes. Members, point balances and consent records move across in checked passes, and members keep their balances.
Where is member data held?
Book a strategy sessionCan tenants run their own promotions to members?
Book a strategy sessionIs the app available in Bahasa Malaysia?
Book a strategy sessionCan shoppers scan receipts in the app?
Book a strategy session
See Shopper CRM with the client’s own data.
A strategy session takes 90 minutes and ends with a written scope and a quotation.
Session agenda, 90 minutes
10:00Current operation
10:30Record and controls
11:00Scope and quotation