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Anycomp Developer for developer marketing teams.

The questions developer marketing teams deal with, and what Anycomp Developer shows the team for each one.

  1. 01The developer's campaigns, counted in signed SPAs
  2. 02The developer's buyers, enquiry to keys
  3. 03The developer's adverts, unit by unit

01 · Marketing

The developer's campaigns, counted in signed SPAs

The question

Which of the developer's launch campaigns brought in signed SPAs, and at what cost per SPA rather than per lead?

What Anycomp Developer does

Anycomp Developer records each buyer's campaign at the first enquiry and carries it through booking to signed SPA, so A&P can be read per signed SPA.

What the team sees

  • Each campaign recorded at the first enquiry
  • Leads, bookings and signed SPAs per campaign
  • A&P per signed SPA, by channel and by release
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02 · Marketing

The developer's buyers, enquiry to keys

The question

When a buyer collects keys from the developer, can the team still see which campaign first brought them in?

What Anycomp Developer does

Anycomp Developer keeps the buyer's file from first enquiry to handover: campaign, booking and SPA, then progress, documents and payments before the keys.

What the team sees

  • The first enquiry and its campaign on every buyer
  • Booking and signed SPA on the same file
  • Progress, documents and payments for the buyer before handover
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03 · Marketing

The developer's adverts, unit by unit

The question

When the developer's next launch advert runs, will every unit and price in it still be available that morning?

What Anycomp Developer does

Anycomp Developer shows live availability against the approved price list, so each advert's units can be checked before it runs.

What the team sees

  • Live availability for every unit in the advert
  • The approved price list beside each unit
  • Booked or held units flagged before the advert runs
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Other teams that use Anycomp Developer.

Each team works from the same record, so one figure means the same thing in every report.

See everything Anycomp Developer covers

Centre manager between meetings in the management office.

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90 minutes with a principal of Anycomp. It ends with a written scope and a quotation.

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